REPAIRS PAGE 115
SPLITFIRE WARNING
FOR RELEASE 11TH FEBRUARY 1997 SPLITFIRE SETTLES FTC CHARGES: ECONOMY,
EFFICIENCY CLAIMS ARE DECEPTIVE
In the latest in a series of FTC cases targeting deceptive ads for
products that promise to improve automobile performance and economy, SplitFire,
Inc., has agreed to settle Federal Trade Commission charges that economy,
efficiency and improved performance claims for its spark plugs were false or
unsubstantiated. The agreement to settle the FTC charges will bar SplitFire from
making deceptive claims about fuel economy, emissions, horsepower or cost
savings. The company also will be barred from misrepresenting the results of
tests, studies or research and from misrepresenting testimonials. SplitFire, Inc., is a Northbrook, Illinois-based marketer of nationally
advertised, premium priced spark plugs that feature a v shape it terms,
"split electrode."